We have a passion for delivering innovation into the leisure sector and a hunger to drive exceptional customer experiences from start to finish.

We work with some of the world's most recognised Intellectual Property (IP) owners to support them in driving new revenues by bringing the IP to life within the LBE space.

Customer is King

Our approach is focused on the customer.

If we feel that something doesn’t feel right, from a customer experience perspective, then we simply don’t do it.

It has to be something that our team wants to get involved with and live and breathe for themselves.

Our Team

We have a strong core team with a wealth of experience within the family entertainment sector across a multitude of disciplines including operational delivery, marketing and communications, brand management, customer service, design, build and theming, health and safety, customer experience and commercial management and governance.

Working across global territories, implementing some of the most jaw-dropping entertainment solutions, the team are no strangers to getting the job done, and getting it done right.

Chris Hayes
Chief Executive Officer

Chris is an entrepreneur, a pioneer and not afraid to tell it as it is. He leads from the front and has a clear and refreshing vision and mantra for success within Rocafella itself. He has triumphantly launched, grew and exited various entertainment and leisure businesses so has the scars to prove what it takes to be truly successful in a competitive and evolving space. His background in ‘go-to-market’ brand strategies with big brands means he can bring a wealth of experience of taking IP to the next level when it comes to localised based entertainment. Helping global franchises, international names and iconic world-renowned brands explore, embrace and excel in leisure and hospitality ventures that become legacies.

Brian Ward
Chief Operating Officer

Grounded in military precision and the tenacity to implement a project, Brian is a former Royal Marine Commando that has 20-years experience in managing and operating successful hospitality and leisure organisations. With a track-record in delivering new family entertainment centres to market on time and to budget and overseeing large multi-site rollout programmes, his experience and know-how are invaluable to helping Rocafella deliver on-the-ground, assemble the right teams and structures and ensure all the appropriate rigour and governance are in place.

Darren Booth
Head of Marketing and Communications

Darren has over 20-years experience at a senior level marketing and communications for both public and private sector businesses. He has successfully grown a creative marketing agency dedicated to the leisure sector. His results speak for themselves having successfully launched to market various family-oriented entertainment and activity venues in the past few years. With an abundance of marketing and communications talent, and a real business and commercial acumen, Rocafella are well-placed to ensure projects get off to a flying start and continue to do well.

Nicola Wilson
Head of Retail & Customer Service

Having successfully owned and operated businesses within the hospitality and leisure sector, Nicola provides a wealth of experience and knowledge in understanding how to integrate retail and merchandising within FEC, but more importantly the value of generating exemplary experiences that wow customers. Her background within the sector provides Rocafella insight and wisdom that can be harnessed to build world-beating family entertainment venues that both delight and deliver on a commercial and customer satisfaction footing.

Lindsay Bradshaw
Project Manager

Lindsay has over 15 years experience in large scale events, multi partner and multi national projects ranging from festivals to construction, IT transformation to charity operations. Starting as a Stage Manager in theatre and moving through to company management and over the last 4 years, project management, she has a strong background in logistics, planning, coordination and delivery - utilising her people skills, she brings together teams of all sizes onto the same page and aides driving projects forward. Having a natural aptitude for technology. system and process implementation, Lindsay ensures all elements of projects runs smoothly with excellent communications, plans and delivery processes.

Lindsay brings this wealth of varied experience to Rocafella, being the conduit between all specialisms and team members, enabling Rocafella to continue to push forward, break boundaries and become bigger and better with every project.

Kate Bailey
Financial Assistant

After becoming AAT qualified Kate built up accountancy experience working in practice. Dealing with businesses of various shapes, sizes and industries has created valuable financial knowledge and the attention to detail needed to keep business finances in check. She brings to Rocafella experience of extensive use of Xero software and integrated systems in order to create a streamlined and accurate financial workflow that gives management business snapshots for decision making and planning.

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